ZYN
| Parent company | Swedish Match (subsidiary of Philip Morris International) |
|---|---|
| Origin | Sweden |
| Primary markets | United States, United Kingdom, European Union, Nordic countries |
| Strength range | 1.5–16.5 mg/pouch (core range ~3–11 mg in US, up to 13.5–16.5 mg in EU/UK) |
| Format | Tobacco-free, dry all-white Mini and Slim pouches |
| Pack size | 15–21 pouches/can (US typically 15 or 20; UK Mini 20, Slim 21) |
| Approx. price | ≈$4.50–$5.50 per can |
| Flavor count | 20 |
| Website | https://us.zyn.com/ |
ZYN at a glance
Leading global nicotine pouch brand launched around 2014; dry, discrete pouches with wide flavor and strength ladders; cans often have used-pouch compartments.
What stands out
- Available across 4+ markets, so it's easier to find
- Wide flavor lineup (~20 flavors)
Worth knowing
- Owned by Swedish Match, a large multinational tobacco group
- Strength range skews high — not a good starting point for first-time users
What's inside a ZYN pouch
Like other tobacco-free nicotine pouches, ZYN pouches are made from nicotine (tobacco-derived or synthetic), a plant-fiber filler (typically microcrystalline cellulose), a pH adjuster to put nicotine into its fast-absorbing "free-base" form, flavoring, and a sweetener. Exact ingredient lists vary by SKU and aren't independently published for every ZYN product, so check the can or ZYN's own site for the specific ingredient list of the product you're using. See our full ingredients and mechanism explainer for more detail.
How to use it
- Place the pouch between your gum and upper lip (some formats also work under the lower lip).
- Leave it in place — no chewing, no spitting.
- Most pouches are comfortable for 20–60 minutes; nicotine release is front-loaded in the first 20–30 minutes.
- Dispose of the used pouch in the trash, not down a drain.
Notable flavors
Frequently asked questions
Is ZYN legal where I live?
Legal status for nicotine pouches, including ZYN, varies by country and changes frequently. Check our legal status tracker for current information before ordering or traveling with it.
How strong are ZYN pouches?
ZYN's lineup spans 1.5–16.5 mg/pouch (core range ~3–11 mg in US, up to 13.5–16.5 mg in EU/UK), spanning from light to strong — a wider range than many single-strength brands. See our nicotine pouch strength guide for how mg ratings compare across brands.
Who makes ZYN?
ZYN is made by Swedish Match (subsidiary of Philip Morris International), based in Sweden.
Compare ZYN to similar brands
Is it legal where you are?
Legal status for nicotine pouches varies significantly by country and changes frequently. Check our legal status tracker before ordering or traveling with any nicotine pouch product, including ZYN.
Compiled from public brand websites, retailer listings, and industry coverage as of September 2026. Strength, flavor, and pricing details can change or vary by market — always confirm current specs on the brand's own website before purchasing. "What stands out" / "Worth knowing" are neutral observations derived from the data above, not a quality score.