Nicotine pouch brand directory

22 brands tracked · Last updated September 2026 · Data compiled from public brand and retailer sources — see each brand page for details.

Search or filter the list below. Click any brand for a full profile, notable flavors, and our editorial take. This directory does not sell anything — see our editorial principles.

• Ministry of Snus

  Ace

  3.9–11.5 mg/pouch

  Cool Mint · Berry Breeze · Eucalyptus

• Swisher

  Fre

  9–16 mg/pouch (commonly labeled 9 mg and 12–16 mg per pouch depending on SKU)

  Mint · Wintergreen · Sweet Peach

• Swedish Match

  General

  6–12 mg/pouch (for General white portion pouches; experimental tobacco‑free pouches similar)

  Classic Bergamot Tobacco · Mint · Wintergreen

• Branded under Juice Head

  Juice Head

  6–12 mg/pouch (commonly 6 mg and 12 mg SKUs in U.S. retail)

  Peach Pineapple · Blueberry Lemon · Strawberry Kiwi

• Various regional producers; KICKUP originally by Fiedler & Lundgren, Kick nicotine pouches sold by smaller EU manufacturers

  Kick

  4–12 mg/pouch (typical for modern nicotine pouches; some caffeine‑only variants are nicotine‑free)

  Strong Mint · Berry · Citrus

• NGP Empire / N.G.P Tobacco

  Killa

  ≈4–13.2 mg/pouch (most mainstream cans at ~13.2 mg; some light series around 4 mg)

  Cold Mint · Frosted Mint · Watermelon

• Kurve Nicotine

  Kurve

  6–16 mg/pouch (regular and strong variants)

  Ice Mint · Cool Berry · Lemon

• Another Snus Factory

  Loop

  6–12 mg/pouch (regular and ‘extra strong’ variants; some special editions can be higher)

  Mint Mania · Salty Ludicris · Red Chili Melon

• Lucy Goods, Inc.

  Lucy

  4–12 mg/pouch

  Mint · Wintergreen · Mango

• BAT

  LYFT

  3–14 mg/pouch (varies by variant and generation; many SKUs now sold under VELO branding)

  Ice Cool Mint · Berry Frost · Lime

• Japan Tobacco International

  Nordic Spirit

  3–17 mg/pouch (Regular 3–6 mg, Strong ~8–9 mg, X‑Strong ~10–11 mg, Max 17 mg)

  Spearmint · Mint · Bergamot Wildberry

• GN Tobacco

  Odens

  8–20 mg/pouch (depending on specific Odens snus vs. all‑white variants; extreme strengths in some SKUs)

  Cold Dry Mint · Double Mint · Original Tobacco‑like

• Altria Group

  On!

  1.5–12 mg/pouch (classic On! 1.5–8 mg; On! PLUS 6–12 mg)

  Mint · Wintergreen · Citrus

• N.G.P Tobacco ApS / NGP Empire

  Pablo

  ≈10–30 mg/pouch (US ladder 3–24 mg; Exclusive line around 30 mg/pouch; Gold ~17 mg; Silver ~10 mg; Mini ~15 mg)

  Ice Cold · Strawberry Lychee · Energy Drink-style mixes

• Rogue Holdings LLC

  Rogue

  3–6 mg/pouch (core Rogue); select Rogue Max/extended SKUs around 9–15 mg

  Peppermint · Wintergreen · Spearmint

• Japan Tobacco International

  Shiro

  4–12 mg/pouch (regular and strong mint variants)

  Cool Mint · True North Mint · Mango

• Imperial Brands

  Skruf (Super White)

  ≈6–18 mg/pouch (common commercial range ~6–12 mg; some Max/Intense up to ~16–18 mg)

  Mint · Fresh Mint · Berry

• Swedish Match

  Thunder

  12–16 mg/pouch for most Thunder nicotine pouch SKUs

  Frosted (Spearmint/Menthol) · Dark Frost (Mint & Red Berries) · Peppermint

• British American Tobacco

  VELO

  4–17 mg/pouch (European lineup; some US SKUs at 3–9 mg)

  Peppermint · Wintergreen · Black Cherry

• GN Tobacco Sweden AB

  White Fox

  ≈3–22.5 mg/pouch (core strong 12–16 mg; Black/Extreme up to ~20–22.5 mg)

  Original Mint · Double Mint · Peppered Mint

• XQS International AB

  XQS

  4–20 mg/pouch (wide range including low‑nicotine and very strong products)

  Blueberry Mint · Tropical · Black Cherry

• Swedish Match

  ZYN

  1.5–16.5 mg/pouch (core range ~3–11 mg in US, up to 13.5–16.5 mg in EU/UK)

  Cool Mint · Wintergreen · Spearmint