Rogue
| Parent company | Rogue Holdings LLC (joint venture dominated by Swisher International, with PLD/Avema Pharma involvement) |
|---|---|
| Origin | United States |
| Primary markets | United States |
| Strength range | 3–6 mg/pouch (core Rogue); select Rogue Max/extended SKUs around 9–15 mg |
| Format | Tobacco-free, moist slim pouches |
| Pack size | 20 pouches/can (some retailer SKUs at 15 for specific lines) |
| Approx. price | ≈$5.00–$6.00 per can (≈$5.40 direct in 5‑can packs) |
| Flavor count | 13 |
| Website | https://www.roguenicotine.com/ |
Rogue at a glance
US-made pouches with 3 mg and 6 mg core strengths; brand positioned by Swisher as an accessible, mint/fruit-heavy lineup; cans typically sold in multi-pack formats online.
What stands out
- Wide flavor lineup (~13 flavors)
Worth knowing
- Owned by Rogue Holdings LLC, a large multinational tobacco group
- Strength range skews high — not a good starting point for first-time users
- Limited primary market availability compared to larger brands
What's inside a Rogue pouch
Like other tobacco-free nicotine pouches, Rogue pouches are made from nicotine (tobacco-derived or synthetic), a plant-fiber filler (typically microcrystalline cellulose), a pH adjuster to put nicotine into its fast-absorbing "free-base" form, flavoring, and a sweetener. Exact ingredient lists vary by SKU and aren't independently published for every Rogue product, so check the can or Rogue's own site for the specific ingredient list of the product you're using. See our full ingredients and mechanism explainer for more detail.
How to use it
- Place the pouch between your gum and upper lip (some formats also work under the lower lip).
- Leave it in place — no chewing, no spitting.
- Most pouches are comfortable for 20–60 minutes; nicotine release is front-loaded in the first 20–30 minutes.
- Dispose of the used pouch in the trash, not down a drain.
Notable flavors
Frequently asked questions
Is Rogue legal where I live?
Legal status for nicotine pouches, including Rogue, varies by country and changes frequently. Check our legal status tracker for current information before ordering or traveling with it.
How strong are Rogue pouches?
Rogue's lineup spans 3–6 mg/pouch (core Rogue); select Rogue Max/extended SKUs around 9–15 mg, spanning from light to strong — a wider range than many single-strength brands. See our nicotine pouch strength guide for how mg ratings compare across brands.
Who makes Rogue?
Rogue is made by Rogue Holdings LLC (joint venture dominated by Swisher International, with PLD/Avema Pharma involvement), based in United States.
Compare Rogue to similar brands
Is it legal where you are?
Legal status for nicotine pouches varies significantly by country and changes frequently. Check our legal status tracker before ordering or traveling with any nicotine pouch product, including Rogue.
Compiled from public brand websites, retailer listings, and industry coverage as of September 2026. Strength, flavor, and pricing details can change or vary by market — always confirm current specs on the brand's own website before purchasing. "What stands out" / "Worth knowing" are neutral observations derived from the data above, not a quality score.